How the Girl Scouts Used Marijuana to Sell More Cookies
Last month, I travelled to visit my son at the University of Colorado. One of the unexpected highlights of the trip included a tour of a recently legalized marijuana store. It was quite surreal to see clear jars of marijuana openly for sale on a glass retail counter labeled with names like Purple Kush, Chemical […]
How the Homeless Can Generate More Revenue
I tend to encounter a lot of homeless people since I work near the beach in Santa Monica. They are a part of the community. But homeless people share a lot more with my local clients than just geography. Homeless people also struggle with revenue generation. And actually, homeless people struggle with revenue generation for […]
Are You A Revenue Snob?
Revenue Snobs make more money – that’s conclusion I drew according to a recently published article “The Science of Snobbery” There have been many studies published on how so called neighborhood “wine snobs”, when confronted in blind tastings, still often choose very inexpensive wines over very expensive wines. The author thought it would be interesting […]
Are You Too Fearful to Increase Your Revenues?
Here’s a quick two-question quiz that I bet few of you will get right: Which company developed the first personal computer? Which company invented the first digital camera? Believe it or not, Xerox developed the first personal computer, the Alto, way back in 1973. It actually had Ethernet networking, graphical user interface, icons, bit mapping, […]
Is it Bad to Like Some Customers More than Others?
I love my Dad. Not only is he a wonderful and amazing human being, but he is also a really smart guy. And, in a very familiar refrain from my teenage days, once again I have to acknowledge that he is right. He responded to my blog last month about the law firm that had […]
A Revenue Generating Secret – from a Law Firm!
Try to guess the most visited law firm web site in the world today. It’s not Baker McKenzie (#1 in worldwide revenues at $2.3B), or DLA Piper (#2 worldwide), and definitely not LA’s biggest firm, #4 worldwide Latham and Watkins, which didn’t even make the top 10. The answer is Murthy Law, an immigration law […]
How to Apply a Make-up Artist’s Wisdom To Increase Your Revenue
I have always admired the simplicity and truth in Charles Revson’s (Revlon) famous fifty-year old quote “in the factory we make cosmetics, and in the drug store we sell hope.” After all, what women really want is not a one-ounce glass container of Cyclohexasiloxane and Dimethicone, among other ingredients, and not even the specific results […]
How To Make More Money Without Changing A Thing
Acorda Therapeutics just announced that a drug that generated $266 million last year in revenues from helping patients with MS might now be useful for patients who suffered strokes. And, they are commencing research to see if the same drug can also help patients with cerebral palsy. It kind of reminds me about how Merck […]
How to Make a Lot of Money in a Short Period of Time
I watch basketball maybe once or twice per year. But I couldn’t help getting caught up in the Cinderella story of March Madness, 2013 – Florida Gulf Coast University (FGCU). For those of you who watch even less than me, #15 FGCU is a virtually new university that graduated its first class of 18 students […]