Mark Jaffe will teach you how to identify your company’s core value proposition and convert it to a competitive advantage that you can use to strategically plan the growth of your company. Apply the principles of strategic growth planning to ensure that your company maximizes the revenue from each growth cycle and builds the strongest foundation for future revenues from additional business. Lastly, you will learn how to prepare your company to uncover and identify hidden opportunities in the marketplace that you can seize to capture additional revenues.