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OMG! I am No Longer Relevant!

  • June 12, 2020

What does a company do when their core value proposition becomes less than relevant – overnight? That’s the problem Starbucks was facing when its longstanding “Third Place” value proposition (A place to meet that is not home or work/school) became…

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Changing Breakfast to Survive COVID-19

  • April 1, 2020

This is a story about breakfast. Specifically, the former all-day breakfast at McDonalds. And, inspiration from a recent Inc article about how changing breakfast can give us insight into positioning our businesses to survive COVID-19. Nearly five years ago, McDonald's…

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Help!  I Stopped Growing!

  • February 25, 2020

One of the universal truths in the revenue growth business is the seemingly random glass ceilings preventing further growth that companies of all types experience at certain levels of revenue. The most impenetrable one I have seen is at the…

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How NOT to be trending in 2020

  • January 7, 2020

It was so nice to get away for the holidays. And by away, I mean away from media, and advertisements, and the unsolicited messages that bombard us daily. Yet it turns out there are a large number of people –…

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