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1-818-625-3517 Mark@MarkJaffe.com

What Cows and Employees Have in Common

  • July 1, 2016

I recently viewed a Ted talk by the Prime Minister of Bhutan, who spoke about how all development in his country is driven by "Gross National Happiness, a pioneering vision to improve happiness and well-being of his people.” That’s right…

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Increase Revenue With Free Burritos!

  • February 1, 2016

Chipotle gave me a free burrito yesterday. Grilled steak, fresh guacamole, grilled bell peppers, and all the other tasty ingredients that make me happy.  I think I’ll go back and pay for one next time.  And the time after that,…

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How to Lose $220 Million Very Quickly

  • August 1, 2015

I have definitely learned to love Amazon Prime.  The tangible benefits – free two day shipping and free TV/movie/music streaming, not to mention free photo storage and a free Kindle lending library – clearly seem worth the low $99 yearly…

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The Three Things that Drive Purchases

  • July 1, 2015

I just spent a disproportionate amount of money to have a snack basket of chips and dips and other munchies delivered with a balloon to my son at his new office to commemorate his first day at work as a…

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The Reason Commercial Radio Hasn’t Died.

  • April 1, 2015

And It Isn't What You Think! I admit it.  I really love Spotify.  Where else can you get “stations” like ‘Weekend Hangouts’, “The Happy Hipster’ or “Smart is the New Sexy?”  Curated music that is designed for whatever mood I…

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One Way to Outsmart the Competition

  • March 1, 2015

Santa Monica has no shortage of coffee shops.  Most interestingly, it also has no shortage of independent coffee shops, likely right across the street or on the same block as a Starbucks or Coffee Bean.  And they are very successful. …

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How to Make Anyone Fall in Love With You

  • February 1, 2015

(Or Your Product, Or Your Service) I had a really fun dinner at a Thai restaurant by the beach with a single female friend pondering the unanswerable question – what exactly makes two people fall in love?  We pontificated and…

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