skip to Main Content

What Customers Really Need

  • May 24, 2022

My son was just entering high school and wanted to have a yellow shirt for his freshman class color day.  “Let’s go to Abercrombie and buy me a yellow shirt,” he said after his first day of school.  Not wanting…

Read More

Wordle Can Grow Your Company

  • March 22, 2022

What is up with Wordle?  Everyone is playing it! Crossword puzzle meets Sudoku — Wordle players have to guess the word of the day with as few iterations possible through equal parts strategy and luck. Josh Wardle created the game…

Read More

Covid, Revenue and Risk

  • September 7, 2021

As we move into fall, gone are the late spring promises of carefree summer fun and back are the threats of breakthrough, long-haul, delta, and other terms that had much different meanings two years ago. Calculating my risk of getting…

Read More

You Don’t Want to Feel This Way

  • July 15, 2021

Have you ever woken up with that queasy feeling in your stomach that something just isn’t right? Like perhaps a growing realization that your business is no longer an industry leader?  That would certainly be a jarring brave new world…

Read More

The Great ReAssessment

  • April 24, 2021

McDonald’s is now focusing on delivery at 30,000 locations? B2B buyers now prefer omni-channel interaction vs the usual way of doing business? What is going on? While much of the world is slowly re-emerging and wondering when everything will return to…

Read More

Change or Die!

  • March 25, 2021

I have always loved the expression “Ride the Horse in the Direction it is Going.”  And for those of you who have tried to turn around a horse that is determined to go back to the barn, you know exactly…

Read More

OMG! I am No Longer Relevant!

  • June 12, 2020

What does a company do when their core value proposition becomes less than relevant – overnight? That’s the problem Starbucks was facing when its longstanding “Third Place” value proposition (A place to meet that is not home or work/school) became…

Read More

Changing Breakfast to Survive COVID-19

  • April 1, 2020

This is a story about breakfast. Specifically, the former all-day breakfast at McDonalds. And, inspiration from a recent Inc article about how changing breakfast can give us insight into positioning our businesses to survive COVID-19. Nearly five years ago, McDonald's…

Read More

Help!  I Stopped Growing!

  • February 25, 2020

One of the universal truths in the revenue growth business is the seemingly random glass ceilings preventing further growth that companies of all types experience at certain levels of revenue. The most impenetrable one I have seen is at the…

Read More

How NOT to be trending in 2020

  • January 7, 2020

It was so nice to get away for the holidays. And by away, I mean away from media, and advertisements, and the unsolicited messages that bombard us daily. Yet it turns out there are a large number of people –…

Read More
Back To Top