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When the Cure is Worse than the Problem

  • September 14, 2023

Years ago, while training for the NY Marathon, I went to a doctor as I was experiencing pain in my knee.  He proposed immediate surgery. I went to another doctor.  He proposed a noninvasive treatment.  I took that option. It worked.…

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Finding More of Your Best Customers

  • April 18, 2023

My Dad loves to tell the joke about the guy looking for his contact lenses at night under a corner street lamp:  “Where did you lose them?”, a bystander asks.“A few blocks away”, the man answers.“So, why are you looking…

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Recession = More Revenue???

  • January 5, 2023

There were a lot of people talking about the possibility of a Recession last month.   Yet, recessions don't always have to hurt.   “Recession” and “Increasing Revenue” can actually profitably coexist. I am reminded of a furniture company that approached me in…

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Farewell to the Who and McRib

  • November 10, 2022

My friend was so excited to tell me about seeing The Who in concert this week!  “I had to go. I’ve heard this is their last tour date in Los Angeles – we will never get to see them again!” This week…

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What Customers Really Need

  • May 24, 2022

My son was just entering high school and wanted to have a yellow shirt for his freshman class color day.  “Let’s go to Abercrombie and buy me a yellow shirt,” he said after his first day of school.  Not wanting…

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Wordle Can Grow Your Company

  • March 22, 2022

What is up with Wordle?  Everyone is playing it! Crossword puzzle meets Sudoku — Wordle players have to guess the word of the day with as few iterations possible through equal parts strategy and luck. Josh Wardle created the game…

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Covid, Revenue and Risk

  • September 7, 2021

As we move into fall, gone are the late spring promises of carefree summer fun and back are the threats of breakthrough, long-haul, delta, and other terms that had much different meanings two years ago. Calculating my risk of getting…

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You Don’t Want to Feel This Way

  • July 15, 2021

Have you ever woken up with that queasy feeling in your stomach that something just isn’t right? Like perhaps a growing realization that your business is no longer an industry leader?  That would certainly be a jarring brave new world…

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The Great ReAssessment

  • April 24, 2021

McDonald’s is now focusing on delivery at 30,000 locations? B2B buyers now prefer omni-channel interaction vs the usual way of doing business? What is going on? While much of the world is slowly re-emerging and wondering when everything will return to…

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Change or Die!

  • March 25, 2021

I have always loved the expression “Ride the Horse in the Direction it is Going.”  And for those of you who have tried to turn around a horse that is determined to go back to the barn, you know exactly…

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