Forget Revenue – Just Fire All of Your Workers and Make a Fortune
As regular readers of this blog know, I am obsessed with revenue and the methodologies companies can use to generate more of it in a sustainable and profitable way. But last week, I was hit over the head with a concept about expenses that knocked me for a loop. It started at a Milken Institute […]
How to Lose $220 Million Very Quickly
I have definitely learned to love Amazon Prime. The tangible benefits – free two day shipping and free TV/movie/music streaming, not to mention free photo storage and a free Kindle lending library – clearly seem worth the low $99 yearly fee. But what happens when customers do not perceive the core value proposition of a […]
The Three Things that Drive Purchases
I just spent a disproportionate amount of money to have a snack basket of chips and dips and other munchies delivered with a balloon to my son at his new office to commemorate his first day at work as a college graduate. All I cared about was that great feeling a parent gets from doing […]
Industry Leader to Failure in One Year… And the Mistake that Caused It
I recently met the CEO of a large, privately held company whose industry had recently seen more than its share of macro-economic difficulties, technological changes, and shifting customer needs and expectations. When asked how he planned to address those challenges, the CEO emphasized the significant success achieved by him and his father who started the […]
The Reason Commercial Radio Hasn’t Died.
And It Isn’t What You Think! I admit it. I really love Spotify. Where else can you get “stations” like ‘Weekend Hangouts’, “The Happy Hipster’ or “Smart is the New Sexy?” Curated music that is designed for whatever mood I may be in at the moment. I can now hear exactly the specific type music […]
One Way to Outsmart the Competition
Santa Monica has no shortage of coffee shops. Most interestingly, it also has no shortage of independent coffee shops, likely right across the street or on the same block as a Starbucks or Coffee Bean. And they are very successful. Often because they specifically strive to represent what Starbucks is not – by utilizing unique […]
How to Make Anyone Fall in Love With You
(Or Your Product, Or Your Service) I had a really fun dinner at a Thai restaurant by the beach with a single female friend pondering the unanswerable question – what exactly makes two people fall in love? We pontificated and laughed and blurted out unprintable answers spurred on by potent Thai chilies, and left the […]
Three Things You Need in Your Recipe for More Revenue
I gained five pounds in December. I’m really not happy about it. To make matters worse, because I tore my MCL skiing, I can’t run until it heals – and that was my usual way of keeping in shape. Alternate forms of aerobic exercise. Check. Further restrictions on carbohydrate intake. Uggghhhh. Sounds like further restrictions […]
How Your Business Could Be Blindsided In A Bad Way
A recent blog post, Peak Google, caused a fair amount of debate when it suggested that Google’s dominance of the online advertising market could be eclipsed by another phenomenon – native advertising. Notice that I didn’t say displaced or pushed aside or loss of market share, which is how we usually think competitors could hurt […]