One Big Change Whole Foods is Making to Get You Back
There are three Whole Foods within one mile of where I live. Yet, I rarely go to any of them. I used to go to Whole Foods, mostly to buy produce. But, I tired of spending $20-$40 for a bag of fruit and vegetables. So, I gradually found retail alternatives for produce that had similar […]
How to Overcharge and Have Customers Coming Back for More
The recent heat wave in Los Angeles has prompted me to think not of global warming, but a rather more pedantic subject – ice cream. In particular Jeni’s Splendid ice cream. I had purchased the “Whiskey and Pecans” flavor at my local Whole Foods after reading about it in Fast Company. In addition to the […]
How to Make Money Forever
I was in Carmel, California last weekend after an absence of over 25 years, and was struck by how much I liked the same simple pleasures of Carmel’s environment – the sight and sound of the waves crashing against the jagged rocks, or the mist of the nighttime fog hitting my face as I sat […]
One Thing That Saved the Music Business
I left the music business in 1999, right around the time that Napster and other peer-to-peer file sharing businesses were giving consumers the ability to pirate recorded music for free. Recording artists soon turned to live performances as a way to make up the lost income. And, the recording artist mistakenly still thought they remained […]
One Thing You Don’t Expect to Find at an Airport
After a weekend of attempting to keep up with my son and his buddies skiing and boarding through nearly 20,000 vertical feet per day on the mountain at Vail, my physically challenged body was not looking forward to the sturm und drang of the TSA line at Denver airport. In fact, by the time I […]
How the Girl Scouts Used Marijuana to Sell More Cookies
Last month, I travelled to visit my son at the University of Colorado. One of the unexpected highlights of the trip included a tour of a recently legalized marijuana store. It was quite surreal to see clear jars of marijuana openly for sale on a glass retail counter labeled with names like Purple Kush, Chemical […]
How the Homeless Can Generate More Revenue
I tend to encounter a lot of homeless people since I work near the beach in Santa Monica. They are a part of the community. But homeless people share a lot more with my local clients than just geography. Homeless people also struggle with revenue generation. And actually, homeless people struggle with revenue generation for […]
Are You A Revenue Snob?
Revenue Snobs make more money – that’s conclusion I drew according to a recently published article “The Science of Snobbery” There have been many studies published on how so called neighborhood “wine snobs”, when confronted in blind tastings, still often choose very inexpensive wines over very expensive wines. The author thought it would be interesting […]
Are You Too Fearful to Increase Your Revenues?
Here’s a quick two-question quiz that I bet few of you will get right: Which company developed the first personal computer? Which company invented the first digital camera? Believe it or not, Xerox developed the first personal computer, the Alto, way back in 1973. It actually had Ethernet networking, graphical user interface, icons, bit mapping, […]