Revenge of the Nerds
How would you like to grow your company from $40M in sales to $800M in 2024 in just six years? Oh, and do it with a product that was first released 41 years ago! Welcome to the World of Nerds!…
Hitting Where They Ain’t
From tennis to baseball, “Hit Where They Ain’t” is a time-tested way to score more points or hits. It came from William “Wee Willie” Keeler, a right fielder in Major League Baseball, who played from 1892 to 1910. Keeler’s motto “keep your eye clear and hit ‘em…
Smaller is Better – Really!
How many followers do you have in Social Media? How large is your market share? What is your company’s Total Addressable Market? For years we have been conditioned that bigger is better. But that is not always true. Take major…
Dry January is Over, But Mocktails Aren’t
Acting your age is starting to take on a whole new meaning! According to a January 2024 poll by Civic Science, one out of three GenZ respondents made or purchased a mocktail (non-alcoholic cocktail) in the last 30 days. In…
A Surefire Way to Increase Revenue
Back in the 1970s, before the drive-through, one of the McDonalds in Arizona saw a sudden decline in sales. It turns out that the commander of a local army base issued an order that soldiers were no longer allowed to…