Your Business Doesn’t Matter to Us Anymore
Back in the 1970s, there were over 150 airlines operating in the United States, including major airline names like, Pan Am, TWA, Braniff, Northwest, National, Western and Continental in addition to American, United and Delta. The United States clearly did not need another airline. In fact, only 15% of the potential passenger market travelled by […]
When Amazon Isn’t the Best Choice
It was a sad day when my local Barnes & Noble bookstore closed in 2018. It looked like the convenience of buying books on Amazon was eliminating the experience of buying books from a store. Not any longer. Barnes & Noble just opened a new bookstore just one block away from where the original bookstore […]
Revenge of the Nerds
How would you like to grow your company from $40M in sales to $800M in 2024 in just six years? Oh, and do it with a product that was first released 41 years ago! Welcome to the World of Nerds! For the uninitiated, Nerds are small, tart crunchy colorful candies, eaten by the handful, that […]
Hitting Where They Ain’t
From tennis to baseball, “Hit Where They Ain’t” is a time-tested way to score more points or hits. It came from William “Wee Willie” Keeler, a right fielder in Major League Baseball, who played from 1892 to 1910. Keeler’s motto “keep your eye clear and hit ‘em where they ain’t” – guided him to 13 straight seasons in which his batting average was over […]
Smaller is Better – Really!
How many followers do you have in Social Media? How large is your market share? What is your company’s Total Addressable Market? For years we have been conditioned that bigger is better. But that is not always true. Take major league sports, for example. Conventional wisdom is that the bigger the market, the more valuable […]
Dry January is Over, But Mocktails Aren’t
Acting your age is starting to take on a whole new meaning! According to a January 2024 poll by Civic Science, one out of three GenZ respondents made or purchased a mocktail (non-alcoholic cocktail) in the last 30 days. In fact, over half of GenZ respondents said they either enjoyed a mocktail or were interested […]
A Surefire Way to Increase Revenue
Back in the 1970s, before the drive-through, one of the McDonalds in Arizona saw a sudden decline in sales. It turns out that the commander of a local army base issued an order that soldiers were no longer allowed to go into restaurants while wearing their uniforms. As much as soldiers may have wanted a […]
Don’t Anger a Hungry Customer
Earlier this month, DoorDash announced that it would soon begin showing warning pop-ups that customers may have to wait longer for their food order to be delivered if they don’t give a tip. “Orders with no tip might take longer to get delivered – are you sure you want to continue?” How is that possible? “Orders […]
When the Cure is Worse than the Problem
Years ago, while training for the NY Marathon, I went to a doctor as I was experiencing pain in my knee. He proposed immediate surgery. I went to another doctor. He proposed a noninvasive treatment. I took that option. It worked. I finished the marathon in a great time. With the first doctor, the cure was worse […]