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1-818-625-3517 Mark@MarkJaffe.com

You Don’t Want to Feel This Way

  • July 15, 2021

Have you ever woken up with that queasy feeling in your stomach that something just isn’t right? Like perhaps a growing realization that your business is no longer an industry leader?  That would certainly be a jarring brave new world…

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The Great ReAssessment

  • April 24, 2021

McDonald’s is now focusing on delivery at 30,000 locations? B2B buyers now prefer omni-channel interaction vs the usual way of doing business? What is going on? While much of the world is slowly re-emerging and wondering when everything will return to…

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Change or Die!

  • March 25, 2021

I have always loved the expression “Ride the Horse in the Direction it is Going.”  And for those of you who have tried to turn around a horse that is determined to go back to the barn, you know exactly…

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OMG! I am No Longer Relevant!

  • June 12, 2020

What does a company do when their core value proposition becomes less than relevant – overnight? That’s the problem Starbucks was facing when its longstanding “Third Place” value proposition (A place to meet that is not home or work/school) became…

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Changing Breakfast to Survive COVID-19

  • April 1, 2020

This is a story about breakfast. Specifically, the former all-day breakfast at McDonalds. And, inspiration from a recent Inc article about how changing breakfast can give us insight into positioning our businesses to survive COVID-19. Nearly five years ago, McDonald's…

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Help!  I Stopped Growing!

  • February 25, 2020

One of the universal truths in the revenue growth business is the seemingly random glass ceilings preventing further growth that companies of all types experience at certain levels of revenue. The most impenetrable one I have seen is at the…

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How NOT to be trending in 2020

  • January 7, 2020

It was so nice to get away for the holidays. And by away, I mean away from media, and advertisements, and the unsolicited messages that bombard us daily. Yet it turns out there are a large number of people –…

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A Surprising Discovery in Vietnam

  • November 5, 2019

I recently returned from a trekking trip in northwestern Vietnam. It was absolutely fascinating to see the local culture, but I have to confess to being somewhat surprised by some of the local pricing. For those of you who know…

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Your Hospital’s Secret Revenue Source

  • May 1, 2019

I just returned from the Hospital Association of Southern California's annual conference where one of the big topics was dealing with downward revenue pressure by diversifying revenue streams into non-traditional areas. And interestingly, these hospital-based initiatives provide a surprisingly good…

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Using Trends to Make More Money

  • March 1, 2019

I always thought my grocery shopping patterns were a little crazy. There were certain items I bought in bulk at Costco, other items at a grocery store, fish at Santa Monica Seafood, and the list goes on. It turns out…

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