There were a lot of people talking about the possibility of a Recession last month. Yet, recessions don't always have to hurt. “Recession” and “Increasing Revenue” can actually profitably coexist. I am reminded of a furniture company that approached me in…
My friend was so excited to tell me about seeing The Who in concert this week! “I had to go. I’ve heard this is their last tour date in Los Angeles – we will never get to see them again!” This week…
My son was just entering high school and wanted to have a yellow shirt for his freshman class color day. “Let’s go to Abercrombie and buy me a yellow shirt,” he said after his first day of school. Not wanting…
What is up with Wordle? Everyone is playing it! Crossword puzzle meets Sudoku — Wordle players have to guess the word of the day with as few iterations possible through equal parts strategy and luck. Josh Wardle created the game…
As we move into fall, gone are the late spring promises of carefree summer fun and back are the threats of breakthrough, long-haul, delta, and other terms that had much different meanings two years ago. Calculating my risk of getting…
Have you ever woken up with that queasy feeling in your stomach that something just isn’t right? Like perhaps a growing realization that your business is no longer an industry leader? That would certainly be a jarring brave new world…
McDonald’s is now focusing on delivery at 30,000 locations? B2B buyers now prefer omni-channel interaction vs the usual way of doing business? What is going on? While much of the world is slowly re-emerging and wondering when everything will return to…
I have always loved the expression “Ride the Horse in the Direction it is Going.” And for those of you who have tried to turn around a horse that is determined to go back to the barn, you know exactly…
What does a company do when their core value proposition becomes less than relevant – overnight? That’s the problem Starbucks was facing when its longstanding “Third Place” value proposition (A place to meet that is not home or work/school) became…
This is a story about breakfast. Specifically, the former all-day breakfast at McDonalds. And, inspiration from a recent Inc article about how changing breakfast can give us insight into positioning our businesses to survive COVID-19. Nearly five years ago, McDonald's…