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1-818-625-3517 Mark@MarkJaffe.com

How Your Business Could Be Blindsided In A Bad Way

  • November 1, 2014

A recent blog post, Peak Google, caused a fair amount of debate when it suggested that Google’s dominance of the online advertising market could be eclipsed by another phenomenon – native advertising.  Notice that I didn’t say displaced or pushed…

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How to Make Money Forever

  • August 1, 2014

I was in Carmel, California last weekend after an absence of over 25 years, and was struck by how much I liked the same simple pleasures of Carmel’s environment – the sight and sound of the waves crashing against the…

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One Thing That Saved the Music Business

  • June 1, 2014

I left the music business in 1999, right around the time that Napster and other peer-to-peer file sharing businesses were giving consumers the ability to pirate recorded music for free. Recording artists soon turned to live performances as a way…

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How to Make Money During the Worst Times

  • March 1, 2014

“The 21st century leader sees adversity through the lens of opportunity.” That quote really resonates for me and for so many of my clients.  After all, any leader who can look at adverse circumstances and connect the dots of opportunity…

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How to Increase Revenues 30 Years From Now

  • February 1, 2014

Two recent, seemingly unrelated announcements, within ten days of each other, caused me to take notice last week. January 26, Apple celebrated the 30th anniversary of the Mac by taking a full page ad in major newspapers saying that when…

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How the Homeless Can Generate More Revenue

  • November 1, 2013

I tend to encounter a lot of homeless people since I work near the beach in Santa Monica. They are a part of the community.  But homeless people share a lot more with my local clients than just geography. Homeless…

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