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Your Business Doesn’t Matter to Us Anymore

  • March 12, 2025

Back in the 1970s, there were over 150 airlines operating in the United States, including major airline names like, Pan Am, TWA, Braniff, Northwest, National, Western and Continental in addition to American, United and Delta. The United States clearly did…

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When Amazon Isn’t the Best Choice

  • January 27, 2025

It was a sad day when my local Barnes & Noble bookstore closed in 2018.  It looked like the convenience of buying books on Amazon was eliminating the experience of buying books from a store. Not any longer. Barnes &…

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Revenge of the Nerds

  • November 11, 2024

How would you like to grow your company from $40M in sales to $800M in 2024 in just six years?  Oh, and do it with a product that was first released 41 years ago! Welcome to the World of Nerds!…

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Hitting Where They Ain’t

  • August 12, 2024

From tennis to baseball, “Hit Where They Ain’t” is a time-tested way to score more points or hits.  It came from William ​“Wee Willie” Keel­er, a right field­er in Major League Base­ball, who played from 1892 to 1910. Keel­er’s mot­to ​“keep your eye clear and hit ​‘em…

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Smaller is Better – Really!

  • June 12, 2024

How many followers do you have in Social Media?  How large is your market share?  What is your company’s Total Addressable Market? For years we have been conditioned that bigger is better.  But that is not always true. Take major…

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Dry January is Over, But Mocktails Aren’t

  • February 6, 2024

Acting your age is starting to take on a whole new meaning!  According to a January 2024 poll by Civic Science,  one out of three GenZ respondents made or purchased a mocktail (non-alcoholic cocktail) in the last 30 days.  In…

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A Surefire Way to Increase Revenue

  • January 9, 2024

Back in the 1970s, before the drive-through, one of the McDonalds in Arizona saw a sudden decline in sales.  It turns out that the commander of a local army base issued an order that soldiers were no longer allowed to…

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Don’t Anger a Hungry Customer

  • November 28, 2023

Earlier this month, DoorDash announced that it would soon begin showing warning pop-ups that customers may have to wait longer for their food order to be delivered if they don’t give a tip. “Orders with no tip might take longer to…

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When the Cure is Worse than the Problem

  • September 14, 2023

Years ago, while training for the NY Marathon, I went to a doctor as I was experiencing pain in my knee.  He proposed immediate surgery. I went to another doctor.  He proposed a noninvasive treatment.  I took that option. It worked.…

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Finding More of Your Best Customers

  • April 18, 2023

My Dad loves to tell the joke about the guy looking for his contact lenses at night under a corner street lamp:  “Where did you lose them?”, a bystander asks.“A few blocks away”, the man answers.“So, why are you looking…

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