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1-818-625-3517 Mark@MarkJaffe.com

How to Lose $220 Million Very Quickly

  • August 1, 2015

I have definitely learned to love Amazon Prime.  The tangible benefits – free two day shipping and free TV/movie/music streaming, not to mention free photo storage and a free Kindle lending library – clearly seem worth the low $99 yearly…

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The Three Things that Drive Purchases

  • July 1, 2015

I just spent a disproportionate amount of money to have a snack basket of chips and dips and other munchies delivered with a balloon to my son at his new office to commemorate his first day at work as a…

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The Reason Commercial Radio Hasn’t Died.

  • April 1, 2015

And It Isn't What You Think! I admit it.  I really love Spotify.  Where else can you get “stations” like ‘Weekend Hangouts’, “The Happy Hipster’ or “Smart is the New Sexy?”  Curated music that is designed for whatever mood I…

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One Way to Outsmart the Competition

  • March 1, 2015

Santa Monica has no shortage of coffee shops.  Most interestingly, it also has no shortage of independent coffee shops, likely right across the street or on the same block as a Starbucks or Coffee Bean.  And they are very successful. …

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How to Make Anyone Fall in Love With You

  • February 1, 2015

(Or Your Product, Or Your Service) I had a really fun dinner at a Thai restaurant by the beach with a single female friend pondering the unanswerable question – what exactly makes two people fall in love?  We pontificated and…

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How Your Business Could Be Blindsided In A Bad Way

  • November 1, 2014

A recent blog post, Peak Google, caused a fair amount of debate when it suggested that Google’s dominance of the online advertising market could be eclipsed by another phenomenon – native advertising.  Notice that I didn’t say displaced or pushed…

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